The well known and reputed Madison Avenue senior exec, Antony Young has planned to leave the largest agency holding for another holding group that is at least the newest in the agency world if not the smallest one.
Bolt, Maude, Hip Genius and Media Storm are the four agencies that will come under the umbrella of a single holding group named Water Cooler Group. Mr. Antony Young will be the president of this Holding group. All the four agencies specialize in social media, creative development, media planning and buying etc. the principals of the Water Cooler Group will announce the hiring of Mr. Antony on Monday. Antony Young has held a top post in Optimedia that was a part of Zenith Optimedia division of Publicis. After that he switched over to WPP (the largest family of agencies that is under threat of becoming the second largest if the merger of Omnicom and Publicis, announced last month, becomes successful) in the Mindshare agency that was owned by GroupM division of WPP.
If you need more information regarding the merger of Publicis and Omnicom or you want to know more about WPP the n log on to afsr.org. Over a phone interview Mr. Antony said,” I’ve spent a lot of my career in giant holding companies. Joining the Water Cooler Group is a zag. What Mindshare and GroupM are doing is some of the best work in the marketplace,” Mr. Young said. “But there are clients — and, frankly, agency people — who are looking for something different, an alternative.”
For more insight into the interview visit http://afsr.org and its directory submission.