London based Startup Goodbuzz has taken the traditional tipping model, like in bars and restaurants, and updated it into a modern-day marketing tool highly suitable for the fast growing social marketing sector.
Tipping is considered the most widespread social incentive system in the world. In the United States only, a total of 42 billion dollars is tipped every year in restaurants, bars and cafes. While a single tip usually does not exceed a few dollars, the prevalence of tipping has a significant impact on the economy creating jobs and offering opportunity of extra cash for over 3 millions people.
“Extending the tipping model to advertising and buzz marketing is the big idea behind GoodBuzz.” says Mawuna R. Koutonin, the founder of Goodbuzz.
How it works is that advertisers post their advertisement to the Goodbuzz website and deposit a tip (a sum of money) for people who like the advertisement and want to spread the message to friends and followers. At the end of the campaign or Promotion,the tip is split between these sharers, relative to the leads they’ve generated.
“Every day, people share millions of companies' links and content on Facebook, Twitter, Linkedin, or by email, and in this way drive traffic to their websites or shops, making their business to grow, and also ways to earn money online. We saw tipping people who shared advertisers’ message as a naturally way for advertisers to give back, and also a recognition that the time people spend finding and sharing content has value.”
Goodbuzz has just launched, and still has to see his big plan to change the advertising landmark to become a reality. There are only few music promotions now as the platform is exiting beta version, but GoodBuzz's execution is as good as its idea… The web app like apps for facebook is well designed and has a ton of features.
More information about the company and its products can be found online at the company’s Web site: Goodbuzz.