Hottest Makeup Trends of 2017 Actually Saves Consumers Money

Sano Naturals, a Dallas, TX based skincare company has been the leading seller of the most popular makeup product of 2017 on Amazon.com. Sano’s Silicone Makeup Sponge has Sano’s Silicone Makeup Sponge has been one of the top beauty products on Amazon.com - consistently in the top 10 best sellers in the large beauty category. The silicone sponge was popularized at the end of 2016 with the release of the 'Silisponge’ by Molly Cosmetics. However, due to immense consumer demand, Molly quickly ran out of inventory. Sano Naturals stepped in to satiate the large market demand, and given it’s 3 years of skin care expertise, was able to offer their own version of the makeup sponge.

One of the biggest appeals of the Sano’s Silicone Makeup Sponge is the fact that it saves an incredible amount of makeup product, such as liquid foundation, BB cream and CC cream.

Traditional makeup beauty blenders actually absorb a lot of the product, so consumers have been using a lot more foundation than necessary.  The unique silicone sponge has a non-porous skin that doesn’t absorb any product, leading to thousands in savings. As some of the more expensive foundation and cream brands such as La Prairie, Giorgio Armani and Estee Lauder can easily be over $100-$200 per bottle - the Silicone Makeup Sponge is a vital tool in anyone’s makeup arsenal in 2017.

Customers have stated that just one or two drops, when applied with Sano’s sponge, is all that is needed.  A recent verified customer, Abbi H.,  wrote this review on Amazon:

“I love this 'sponge!’ I wanted the original from Molly Cosmetics, but it costs a little more, and runs out of stock so quickly so you have to place yourself on a waiting list to be notified as soon as it's back in stock, then wait 3 weeks for shipping. So, this seemed like the obvious choice. I wasn't scared of it being a "dupe" because at the end of the day, how badly can you mess up a little piece of molded silicon? Like, really. As expected, it arrived right on time and worked like magic! It truly does reduce the amount of liquid foundation I have to use because (obviously) it doesn't absorb a single drop, but spreads it flawlessly. I use Urban Decay Naked foundation, which is not cheap, so this product will definitely pay for itself by saving me money on foundation that used to get soaked up by my beloved beauty blender. Easy to clean, just run under some warm water and soap.

If you apply your makeup with this and it looks streaky, that's because you've either applied too much foundation or because you are pressing down to hard when applying your foundation.

Just swipe ever so gently and it should glide across your skin effortlessly while evenly distributing your foundation.” https://www.amazon.com/review/R3PONBLK098W74/ref=cm_cr_rdp_perm?ie=UTF8&ASIN=B0 1N2TN98U

About Sano Naturals:
Launched in 2013, Sano Naturals is a leading skincare and lifestyle brand based out of Dallas, TX. Sano offers wholesome, plant-based skincare products designed to naturally enhance the skin. Its flagship Vitamin C Serum achieved best-seller status on Amazon during the product’s inaugural year, transforming the brand into a skincare staple for hundreds of thousands of clients. Since its inception, Sano Naturals has expanded its offerings to encompass a complete skincare line. As of 2016, Sano Naturals entered the makeup niche with the launch of their Silicone Makeup Sponge, a silicone makeup applicator designed to allow users to more effectively blend out their liquid foundations while using less product.