20, March 2017: JVRNEY launched its new, sexy and sustainable 2017 "Elements" swimwear collection for women. A fresh line of eco-sustainable bikinis designed and made in Portugal. Just as the motto "A Journey of a thousand miles begins with a single step" JVRNEY Swimwear embarks on this "journey" of doing things in a new way regarding style and sustainability.
The challenge was "how to provide swimwear in a conscious and sustainable way where we can recycle and reduce waste by turning it into new gorgeous and lasting products while protecting sea life and the environment." Why? Let's imagine a better ocean. An ocean with clear water and harmonious sea life, where some of the tons of discarded fishing nets and plastic that drift and destroy marine habitats, are turned into conscious products, carrying a "no-waste" approach towards fashion and sustainability.
As a conscious brand and nature lover, JVRNEY craved for this eco-friendly way of doing things, where style meets sustainability for a better partnership with our planet. JVRNEY Swimwear has this in its core, heart, and mind. An overall process of responsibility, respect, sustainability and quality: from the suppliers to the final product.
JVRNEY new collection is made in two ways: a blend of Italian Lycra® Xtra Lifeâ„¢ and ECONYL® yarns -100% regenerated Nylon (coming from pre-and post-consumer Nylon waste, such as recycled fishing nets removed from the ocean and other waste material, which keeps the same purity and characteristics of Nylon coming from virgin raw material). Other styles are made with a blend of Italian Lycra - Lycra® Xtra Lifeâ„¢ and recycled polyester/plastic.
Besides being Nature-friendly, soft and comfortable with a strong durability, one of the major features in some styles is being "Reversible", meaning the top or bottom is double sided, allowing them to be worn both ways, making them in fact 2 pieces in 1. Other features including: sexy cheeky styles; tops with removable padding; sun creams and oils resistant; ultra chlorine resistant; excellent UV protection; excellent coverage and exclusive prints made with non-toxic inks. Bikini tops and bottoms are sold separately, allowing to do a "mix n’ match" between favourite styles.
JVRNEY Swimwear first collection - SS17 Elements - illustrates the beauty of planet Earth, composed of its elements: Fire, Water, Earth, and Air, which brings the diversity and richness of our ecosystem. From the fire colors of volcanoes to the smooth crispy waters of the ocean; from the perfumed flowers of a rainforest to the dancing colors of our skies. Recycled, stylish, vivid, soft and sexy to all Nature and water lovers. Designed to endure in harmony with our planet.
This is a happy first step on this marvelous journey to embrace Nature.
The journey for style and sustainability is available at www.jvrneyswimwear.com
JVRNEY ships worldwide.