Solutions | Digitas has won two bronze and a certificate of merit at MAA Globes Awards 2009. These awards honour the best in promotion marketing programmes across the world. Solutions | Digitas won a bronze for its ´Aviva Dollar Dreams campaign' for Best Activity in Generating Brand Loyalty. The same campaign also won a bronze in the Best Dealer or Sales Force Activity category. It also bagged an Order of Merit certificate in Best B2B campaign for ´Thomson Press Digital Champi Wala'.
Kanika Mathur, President & Co-founder, Solutions | Digitas said that Ã¢â‚¬Å“The GLOBES is one of the oldest and the most prestigious Promotion Marketing Award Program and we are thrilled to have won again this year. I would like to thank my entire team who have worked tirelessly on these campaigns and delivered results for our clients and in this process brought laurels for the organisation.Ã¢â‚¬
This campaign ´Aviva Dollar Dreams' was developed on the insight that most middle-class Indians aspire for western living and dollar earnings. This led to the creation of a comprehensive long term rewards program called Dollar Dreams that allowed the insurance agents to earn ´dollars' and redeem them for exciting rewards (´dreams). While the idea behind ´Thomson Press Digital Champi Wala' campaign was that Champi wala or the local masseur is the traditional way to relieve one's stress. Drawing from this quintessential form of de-stressing Solutions | Digitas created a campaign to highlight the easy solution to all print-related headaches with Thomson.
Visit the publisher’s website: http://www.digitas.in