Houston Business Journal’s annual list for the best ad agencies has seen a new start with a fresh ranking criterion this year. Unlike last year’s list that was ranked according to the total revenue generated by the ad agency, this time the ranks have been decided by...

Project Worldwide, a holding group is opening School in Boulder Colorado. School is an agency that is gaining its reputation as a home for budding entrepreneurs who have ventured out in the advertising business. The senior managers of School include executives who...

Those who follow the television series 'Mad Men’ closely might feel that deals among advertising agencies based in different countries can lead to disaster for both the firms. A similar merger of two real-life advertising agency took place on 28th July and there were...

Let us go back to a time before the 70s when the ad agency president was the integral part of the inner circle of the client. he knew more about the clients’ business than even the client himself. It was a time when the client sought the counsel of the ad agency’s...

Leo Burnett and Lapiz from the Publicis Groupe have been tapped by Re/Max for a nationwide ad campaign as the real estate firm is preparing to go public. Based in Denver, Re/max Holdings filed for an IPO (initial public offering) this week after being a private firm...

A New Jersey based petty business advertising agency bags the three top honors in a nationwide flee design contest.  This year, in the HVACR Business Magazine Tops-in-Trucks Fleet Design Contest, a small business advertising agency, Graphic D-Signs Inc impressed...

We cannot even imagine in our wildest dreams that one day we will walk into our offices and we will get the news that the whole office will get four months off with full pay. If this were true then what would you do with this free time? Chase a life-long dream, spend...

A recent study has shown that many ad agencies are in need of good content strategists who can diversify contents and information’s about a particular brand. They are on the lookout for skilled strategists who can update their skills and keep delivering for various...

A news revelation took the content world by storm as a couple of media agencies have now opted for buzz feed’s content course which is said to develop some buzzy content for the agencies. Buzz feed is said to now teach two of the media companies- indie shop horizon...

Boom Ideanet is a company that offers a new perspective to crowdsourcing. It supports the creative departments of various ad agencies on their new as well as existing projects. It acts as an accelerator in areas where the chief requirement is expertise and...

The well known and reputed Madison Avenue senior exec, Antony Young has planned to leave the largest agency holding for another holding group that is at least the newest in the agency world if not the smallest one.  Bolt, Maude, Hip Genius and Media Storm are the four...

30 August, 2013: A marketing revolution driven by data is transforming how the data companies work.  Companies like Merkle and Epsilon are now building and buying technologies that will help them in advertising as well as impart them digital marketing capabilities...